658.4 D286W
De Bes, Fernando Trias
 Winning at innovation the A to F model \ Fernando Trias de Bes and Philip Kotler
- New Delhi : Macmillan, 2011.
 xvi,272p.
  ISBN: 9780230395350
150936
  Subjects: INNOVATION.
Winning at innovation
APA
De Bes F. T., Kotler P., . (2011). Winning at innovation. New Delhi: Macmillan.
Chicago
De Bes Fernando Trias, Kotler Philip, . 2011. Winning at innovation. New Delhi: Macmillan.
Harvard
De Bes F. T., Kotler P., . (2011). Winning at innovation. New Delhi: Macmillan.
MLA
De Bes Fernando Trias, Kotler Philip, . Winning at innovation. New Delhi: Macmillan. 2011.