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Conceptual issues in consumer behaviour

658.8342
K95C
          Kumar, S. Ramesh
               Conceptual issues in consumer behaviour the Indian context \ S. Ramesh Kumar - New Delhi : Pearson Education, 2006.
               xviii, 323p.
                ISBN: 81-7758-862-1

146979
                Subjects: CONSUMER BEHAVIOUR; CONSUMER PSYCHOLOGY.

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