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Strategic marketing

658.8
K81S
          Kollat, David T
               Strategic marketing \ David T Kollat - New York : Holt Rinehart and Winston, 1972.
               xi, 548p. - Holt, Rinehart and Winston marketing series .
                ISBN: 0-03-078770-X

97147
                Subjects: Business planning; Marketing-Management; Test marketing; Pricing; Marketing executives.

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