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Advertising and the mind of the consumer

658.133
S966A
          Sutherland, Max
               Advertising and the mind of the consumer what works, what doesn,t and why \ Max Sutherland - 2nd - London : Kogan Page, 2000.
               xv, 326p.
                ISBN: 0-7494-2977-1

142180
                Subjects: Advertising; Decision-making; Management.

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