NITI Aayog Library

(National Institution for Transforming India)

Government of India

 

Planning and problem solving in marketing


658.8
A362P
           Alderson, Wroe
               Planning and problem solving in marketing \ Wroe Alderson - Homewood : Richard D Irwin, 1964.
               x, 661p.
49698
                Subjects: Marketing-Management; Planning; Management; Marketing audits; Marketing-Decision making.


                                                                           
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