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The Theory of buyer behavior

658.801
H849T
          Howard, John A
               The Theory of buyer behavior \ John A Howard - New Delhi : John Wiley, 1969.
               xii, 458p+Fig - Wiley marketing series/ed. by William Lazer .
                ISBN: 471-41657-6

70241
                Subjects: Consumer behavior; Market surveys; Marketing; Research; Communication; Marketing channels.

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