NITI Aayog Library

(National Institution for Transforming India)

Government of India

 

Advertising


659.1
D923A
           Dunn, S Watson
               Advertising its role in modern marketing \ S Watson Dunn - 3rd - Illinois : Dryden Press, 1974.
               vii, 630p.
97131
                Subjects: Advertising; Consumer behaviour; Public relations; Budget.


                                                                           
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