659.1 D923A
Dunn, S Watson
 Advertising its role in modern marketing \ S Watson Dunn
- 3rd
- Illinois : Dryden Press, 1974.
 vii, 630p.
97131
  Subjects: Advertising; Consumer behaviour; Public relations; Budget.
Advertising
APA
Dunn S. W., Barban A. M., . (1974). Advertising. Illinois: Dryden Press.
Chicago
Dunn S Watson, Barban Arnold M, . 1974. Advertising. Illinois: Dryden Press.
Harvard
Dunn S. W., Barban A. M., . (1974). Advertising. Illinois: Dryden Press.
MLA
Dunn S Watson, Barban Arnold M, . Advertising. Illinois: Dryden Press. 1974.