NITI Aayog Library

(National Institution for Transforming India)

Government of India

 

Consumer behaviour


658.83
E33C
           Ehrenberg, A S C
               Consumer behaviour selected readings \ A S C Ehrenberg - Middlesex : Penguin Books, 1971.
               384p. - Penguin modern management readings/ed. by D.S. Pugh .
92916
                Subjects: Consumer behaviour; Market segmentation; Consumers-Attitudes.


                                                                           
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