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Marketing social change

303.4
A557M
          Andreasen, Alan R
               Marketing social change changing behavior to promote health, social development and the environment \ Alan R Andreasen - San Francisco : Jossey-Bass, 1995.
               V.p. - Joseey-Bass non profit sector seriesJossey-Bass public administration series; 9 .
                ISBN: 0-7879-0137-7

142097
                Subjects: Social marketing; Social change; Social problems; Behavior modification.

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