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Marketing and society

658.8
G535M
          Gist, Ronald R
               Marketing and society text and cases \ Ronald R Gist - Hinsdale : Dryden, 1974.
               xviii, 683p: ill+ tab - Dryden press marketing seriesDryden press editors series in marketing .
                ISBN: 0-03-089227-9

97135
                Subjects: Marketing; Marketing literature; Consumption (Economic theory); Consumer behavior; Marketing research.

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