NITI Aayog Library

(National Institution for Transforming India)

Government of India

 

Marketing management


658.8
K87P
           Kotler, Philip
               Marketing management analysis, planning and control \ Philip Kotler - 4th - New Delhi : Prentice-Hall, 1981.
               xi, 722p+Fig
                ISBN: 0-87692-053-9

119528
                Subjects: Marketing-Management; Consumer behavior; Product life cycle; Comparative marketing.


                                                                           
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