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Indian consumers

658.83954
M498I
          Mehta, Subhash C
               Indian consumers studies and cases for marketing decissions \ Subhash C Mehta - Bombay : Tata McGraw-Hill, 1973.
               xvi, 336p.
85517
                Subjects: Consumer behaviour-India-Case studies; Marketing-Decission making-India-Case studies.

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